Law Firm Public Relations
I have, since 2006, worked closely with the principals/managing partners of a variety of law firms from throughout the U.S. Much of the specific information about the work and details are privileged, however, I am able to characterize what I did in my role working with the attorneys on the team.
What should be emphasized is that every case is a story and most of those stories, while privileged, can be reworked into examples for public consumption without breaking confidentiality.
Most of the lawyers I know love to tell stories until the news media is around. Then they are suddenly struck dumb. One attorney described it well when he told me that 50 percent of the time lawyers worry about whether the news media will write about them and the other 50 percent of the time is spent worrying about what they will write.
It does not have to be that way. If you understand how the media works and develop professional relationships with them, it can be a mutually beneficial relationship. I am not advovating having drinks with an investigative reporter, rather know that they want a story and you want positive news about you and your firm.
A public relations firm can save you a lot of time developing those relationships because, if they are any good, those relationships already exist. Public Relations professionals know the media. You know the law. Between the two a good story that satisfies everyone’s needs can be created.
Are you involved in a high profile case? When reporters ask questions do you utter “no comment’ out of habit? If you have just filed papers with the court, unless prohibited, you may as well have handed them to the reporters. Think. What is it in those documents can you give a reporter that will satisfy his/her need for a story and your need to maintain confidentiality while getting publicity? The reporters are going to read the documents anyway or use FOIA to do so. Why not give them something they can use?
Grandone Public Relations and Strategic Counsel can help you think the media strategy through to benefit you, your client and satisfy the news media. Let us review your current situation and we will provide you with a step-by-step plan of attack to get your and your client’s message across.
Is your audience general or specific. In most cases, it is general if a jury trial is likely. If no jury trial, then your audience can be determined by the parties to the case and the judge, all of whom likely read the newspaper or watch or listen to the news. You can reach either audience through a well thought out public relations plan.
Let Grandone Public Relations help you help your client and your law firm by putting you in the best light possible.