We train attorneys who would or could find themselves in a position to address the media on behalf of the client or the firm. The media training sessions (and subsequent refreshers) focus on the medium, the messages, how to field questions that were beyond the purview of the attorneys’ expertise, how to return to the main message from hostile or off-subject questioning, specific techniques including gesturing, eye contact, “bridging” from the question to another subject, “controlling” an interview, and addressed the question of going “off the record.”
The lead legal counsel or a firm’s managing partner usually serves as the primary spokesman for the client or firm in all media inquiries, unless as mentioned above, a client would serve better given the nature of the interview. In addition to the media training, our role includes participating in media and legal strategy development, as well as message refinement in teleconferences with the client, investors and underwriters if necessary.
We maintain sensitivity to the messages being communicated by attorneys. Sometimes, a statement may be legally correct but offensive to the public when broken into “sound bites” via the news media. We help you navigate the mine fields.